Dian Anggraini
Founder & Creative Director
Rejecting Haste,
Choosing Right.
KASUL.CO was founded in 2018 as a response to the fast-fashion industry that mass-produces cheap clothing of mediocre quality. We believe your everyday clothes should not be thrown away after a single wear.
We spent months researching the best combed yarn knits, testing fabric shrinkage and designing the perfect drop shoulder silhouette. We call it: serious about casual.
Selected Fabrics
We only use certified grade A combed cotton thread processed in an eco-friendly way. The long cotton fibres give extra strength and a smooth feel on the skin.
Modern Cut
Every silhouette of our clothing is based on modern volume proportions that are relaxed yet still structured. Our clothes move naturally with your body.
Locally Made
All KASUL.CO clothing is knitted and sewn by experienced local tailors in Jakarta. We make sure every creative pair of hands has fair working conditions and a decent wage.
Behind the Scenes
Our Creative Team
Reza Mahendra
Co-Founder & Lead Engineer